PRIVACY POLICY
LAST UPDATED: February 7, 2026
Helpha, LLC is strongly committed to protecting your privacy. We diligently safeguard your personal information, ensuring that we uphold the standards set in the applicable federal and state laws, as well as industry practices.
This Privacy Policy describes how we collect, use, share, store, delete, and secure the personal information you provide. It also explains how you can control what happens to your information.
Effective February 7, 2026, we have updated our Privacy Policy in the following ways:
- We updated our mailing address to our Dallas headquarters.
- We updated our contact emails to the @helpha.com domain.
- We made referenced policies and forms, including our Do Not Call policy, more accessible.
A. Who we are
Helpha, LLC is a marketing organization that assists consumers in researching and shopping for insurance products. We are not an insurance company; we provide referrals to licensed insurance carriers and agents.
B. Why we need your personal information
We collect information to provide you with the insurance quotes, comparisons, and services you request. Without this information, we cannot accurately match you with insurance providers or determine your eligibility for specific plans.
C. Types of personal information we collect, how we use them, and how long we keep them
We collect identifiers such as your name, address, email, and 10-digit telephone number. We use this data to fulfill your requests for information and to communicate with you regarding insurance options. We retain this information for as long as necessary to fulfill the business purposes for which it was collected or as required by law.
D. How we share your personal information
We share your information with third-party insurance carriers, such as Healthspring (2000 E lamar Blvd, ste 600), to provide you with plan options. When you submit a request, you agree to allow us to transfer your data to these carriers so they may contact you directly.
E. What we have shared in the last 12 months
In the preceding 12 months, we have shared identifiers and demographic information with insurance carriers and service providers to facilitate insurance quotes and applications.
F. Your privacy choices
You have the right to request access to the personal information we hold about you, request corrections, or ask for the deletion of your data.
G. How you can exercise your rights
To exercise your rights, please submit a request to support@helpha.com or contact our Privacy Officer at the address provided below.
H. How you can unsubscribe to our marketing communications
- Email: Follow the "Unsubscribe" link found in any marketing email.
- Text: Reply "STOP" to any mobile message you receive.
- Calls: Request to be placed on our internal Do Not Call list during any call, or email Donotcall@helpha.com.
I. How we keep your information safe and secure
We take commercially reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse.
J. Our policy against collecting children's personal information
Our services are directed to adults, specifically those seeking insurance products. We do not knowingly collect personal information from children under the age of 18.
K. Changes to our Privacy Policy
We may update this policy periodically. Your continued use of the site after changes are posted constitutes your acceptance of the revised terms.
Data Collection
We only gather personal information that you provide of your own accord, typically through our online request forms for health insurance or Medicare details. This data may include:
- Full name
- Postal code
- Age and gender
- Email and phone contact information
We never request high-risk identifiers, such as Social Security numbers or specific Medicare claim IDs, through our public website. Furthermore, Helpha does not engage in the sale, rental, or trade of your data with lead generation firms, brokers, or any unconnected third parties.
How We Use Your Information
The details you provide are utilized exclusively to fulfill your requests, generate insurance quotes, and help you compare coverage plans. Access to your information is strictly limited to our licensed agents and authorized staff who are assisting with your needs.
If you decide to move forward with an insurance application through Helpha, we only pass the required information to your chosen insurance provider to facilitate the enrollment. Please note that we may record or monitor phone conversations for quality control and internal training purposes.
Cookie Usage and Tracking
To enhance your browsing experience and analyze site traffic, we utilize cookies and similar digital tracking tools. These help us:
- Save your site preferences
- Analyze user behavior to improve performance
- Display relevant Helpha advertisements as you browse the internet
Occasionally, we partner with specialized service providers to manage targeted digital ads. When doing so, we use industry-standard encryption (hashing and salting) to ensure your data remains unreadable. While Helpha does not sell data for profit, some regulations, such as the CCPA, may classify this specific type of sharing for advertising as a "sale" or "share" of information.
Third-Party Disclosure
Your personal details are never shared with outside entities except in the following scenarios:
- When you grant us permission to send an application to a specific carrier.
- When collaborating with vetted vendors who manage our technical or marketing infrastructure under strict confidentiality.
- When we are legally compelled to do so by regulatory bodies or law enforcement.
Regarding SMS communications, mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. We only share consent data with the technical partners necessary to deliver our messages, such as mobile carriers and platform providers.
SMS Provisions
Information Collection: We collect and use your phone number to send transactional/informational SMS communications regarding your existing account or upcoming appointments with a licensed professional.
Opt-Out and Data Rights: You may opt-out of SMS communications at any time by texting "STOP" to our short code or by visiting our opt-out page at https://www.helpha.com/dont-call-us.
Contact and Privacy Inquiries: For assistance with the messaging program or questions regarding your privacy, you may contact us at compliance-officer@helpha.com or 877-466-8086.
How you can contact us
If you have any questions or objections as to how we collect and process your personal information, please contact us at:
Helpha, LLCPrivacy Officer
2000 E lamar Blvd, ste 600
Dallas, TX 76006
Phone: (877) 466-8086
Email: compliance@helpha.com
We will respond to your questions within 30 calendar days.
